Indie game marketing case studies

These are public Steam launch teardowns: what each studio shipped, how the store and the launch were framed, and which sources the write-up actually uses.

The founding series is seven public launches. Seven more cases come from the 2026 corpus. Ten additional English-only teardowns sit on the Game Graph — same honesty rules, no French twin until the copy is actually localised. 24 public cases are not a sample of 100. None of the games presented here is a Shypiard client.

Three distinct layers: 14,084 observatory (2024) · Research 200+100 · these pages.