LAUNCH HUB

Steam launch strategy for indie games.

Shypiard prepares the store page, the creator shortlist and the 90-day velocity plan — then we watch whether the curve actually moves. Paste a Steam URL if you want the page check first.

BEFORE LAUNCH

Five pieces that have to exist before the day.

Wishlists

Slope beats a borrowed threshold.

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Steam page

Languages, shots, achievements — the controllable gaps.

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Demo / Next Fest

An amplifier, not a substitute for signal.

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Creator outreach

Genre overlap first, audience size second.

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Launch plan

Calendar, sequence, 90 days after the build is frozen.

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SHYPIARD RESEARCH

What we found across 200 Steam launches

100 games with 10–49 reviews versus 100 with ≥1,000. Languages, calendar and post-launch cadence differ. Demo-on-the-store-today does not.

Read the launch-outcomes study

METHOD

How the three levers plug into a launch.

TEARDOWNS

Cases that illustrate a finding — not statistical proof.

LAUNCH WORK

Page, creators, 90 days.

The free diagnostic ranks which of those three is actually missing on your build.

Request a diagnostic