Creator × Studio
Matching.
Video coverage that converts isn't a matter of reach. It's a matter of alignment between the creator's audience and the game's player. The method measures that before pitching.
Three creators,
not thirty.
Detailed shortlist
3 creators identified with audience size, niche, engagement rate, history on the genre.
Personalised pitch
A unique outreach message for each creator, based on their last 5 videos.
Negotiation
We structure the deal: timing, deliverables, exclusivity, payment. You approve before signing.
Game brief
Dossier sent to the creator: pitch, access builds, FAQ, technical contact.
Coverage tracking
Publication date, video metrics, conversion to wishlist tracked.
Fallback plan
If a creator declines, we replace within the week. No empty slot.
Four passes,
three criteria.
Niche mapping
We list 80 to 120 creators active in the genre. Audience, frequency, engagement rate, last indie game covered.
Filtering by game fit
We keep the 12 whose last 3 videos could logically have included your game. We eliminate the rest.
Outreach & qualification
Personalised pitch sent. Reply within 5 days on average. We qualify interest before pushing to signing.
Structuring & coverage
3 deals signed: timing aligned with Steam milestones, clear payment, right of review on pulled content.
We identify
your creators.
A pre-analysis of 3 creators relevant to your genre, in the free diagnostic.