METHOD

Three levers.
Not one more.

The method comes down to three pieces that plug into one another. Each one is documented, deliverable, and billed separately.

Steam Page & Press Kit

We write the Steam page for the algorithm and for the player. Tags, description, capsules, ready-to-send press kit.

Included in Launch

READ THE METHOD

Creator × Studio Matching

We identify the 3 creators whose audience fits the game. We structure the relationship, we handle the deal.

Included in Launch

READ THE METHOD

Post-Launch Tracking

Steam velocity monitoring, continuous outreach, page iterations based on data. Monthly report.

READ THE METHOD

SERVICES IN DETAIL

One page per problem.

SERVICE · LAUNCH STRATEGY

Steam Launch Strategy for Indie Games

A four-week launch plan for indie studios: positioning, store page, creator coverage, post-launch velocity. Built from a study of 14,084 Steam releases.

SERVICE · STEAM PAGE

Steam Page Optimization & Store Page Audit

Steam store page rewritten for the algorithm and the player: description, tags, capsules, press kit. Delivered in 72 hours, two iterations included.

SERVICE · CREATOR COVERAGE

Indie Game Influencer Marketing & Creator Outreach

Find and secure the right streamers for an indie game: matched shortlist, structured deals, coverage arranged before release rather than hoped for.

SERVICE · WISHLIST & VELOCITY

Steam Wishlist Audit & Velocity Strategy

An honest read on your wishlist trajectory and post-launch velocity — where the curve comes from, whether it is accelerating, and what actually moves it.

SHYPIARD RESEARCH

What we found across 200 Steam launches

The method is what we do with the gaps. Research is where those gaps were measured — 200 launch outcomes, plus a separate survival corpus.

Read the launch-outcomes study

NEXT STEP

One format
to get started.

The free diagnostic defines which of the three levers apply to your launch, and in what order.

REQUEST A DIAGNOSTIC