Steam Page
& Press Kit.
A Steam page is an ad placement paid every time a player sees it. The method comes down to six elements — each measured, each iterated.
Six pieces,
assembled.
Short description
The first 300 characters that define the initial impression and the click.
Long description
Structured argument: promise, mechanics, audience, proof.
Steam tags
A selection of 20 tags ordered by relevance and search volume.
Capsules
Briefed visuals (main / small / vertical / library) ready for the illustrator.
Press kit
Full press kit: pitch, fact sheet, screenshots, GIF, contact.
Update calendar
When to repost, when to change tags, when to refresh capsules.
Four passes,
not one more.
Competitor audit
We read the 15 Steam pages that worked in the same genre over the last 12 months. We extract the description patterns and the tags that convert.
Writing & capsule briefing
First version of the short and long description. Capsule brief to an illustrator (yours, or one of ours).
Audience test
The page is read by 5 players of the target genre. We measure the wishlist rate on a €50 micro-campaign.
Iteration & delivery
Two correction passes based on feedback. Page published. Update calendar delivered for the next 90 days.
Your Steam page,
audited for free.
Three friction points identified in 48h, in writing.